As customer experience (CX) strategies evolve, integrating AI and digital channels has become essential. Consumers now demand a mix of communication options, choosing between self-service or human interaction depending on their needs. Regardless of the method, they prioritise friendliness, empathy, and efficiency, hallmarks of the human touch. This report by Metrigy examines how businesses can strike a balance between AI and human interaction in customer care solutions, ensuring they deliver both efficiency and empathy. Key Areas for Improvement: Broad Range of Integrated Channels: Customers should be able to interact through their preferred channels, including video, screen sharing, and more. AI can triage requests, reducing wait times and offering agents valuable insights for improved service. Empowering Self-Service: Many consumers prefer self-service options like FAQs, IVRs, or apps for faster solutions. Pairing these options with AI-powered bots can further speed up resolution. Faster Resolutions with Expertise: By integrating unified communications (UC) and contact centre platforms, businesses can connect agents with the right experts more efficiently, helping resolve issues faster and close sales effectively. Key Insights from Research: Varied Channel Preferences: 51.2% of consumers prefer using the phone for product/service issues, while 49.2% are comfortable with self-service for purchasing products. AI Integration Across Channels: Success lies in embedding AI into various interaction channels to automate or accelerate problem resolution. Carrying context from one channel to another ensures smooth transitions and better customer outcomes. Download the Report Here
